Our Services
Credit Risk Modeling for Loan Defaults: Banks & Financial Institutions
Today, it's more important than ever (and yet more challenging than ever) to identify high risk customers who are likely to default on your loan.
We can help you separate defaulters from good customers to minimize credit risk. Our models can provide you with a more accurate estimation of Expected Loss and Expected Loss Given Default.
Uplift Modeling: Make your marketing campaigns count
Businesses often find themselves spending a large portion of their marketing budget on people who can never be persuaded or on customers who would purchase their product anyway.
We can help you identify customers for whom your marketing campaigns will actually make a difference and target the ones who can be persuaded to buy.
We use demographic, firmographic, and behavioral data to build a profile of your most profitable customers and create customer segments. Our profiles allow you to offer different promotions to different customer segments and make the most of your marketing dollars.
Prevent Customer Churn
Businesses are always on the lookout for new prospects, but keeping existing customers happy is crucial for preventing churn and maximizing the lifetime value of each prospect.
We can identify which of your customers are at risk of churn and develop trigger-induced marketing strategies to prevent them from leaving. With the help of our analytical approaches, you can segment your customers and offer the best incentive to each segment, preventing churn and maximizing your profit at the same time.
Online and Offline Marketing Attribution
With multiple campaigns running at the same time, it is difficult to identify which one of these attracted the customer and/or moved him towards conversion.
We can accurately measure the performance, effectiveness, and ROI of your marketing channels. We can help you determine how to reallocate your marketing budget among different channels to maximize sales and profits.
Customer Targeting and Segmentation
Direct Marketing and Cold Call campaigns can be expensive especially if you mail or call too many customers.
We can help you identify the demographic and behavioral profiles of your most profitable prospects and enable you to target the ones most likely to respond to your campaign. Sometimes different segments of customers respond to different types campaigns and identifying what works can improve campaign performance and lower marketing costs.
Pricing Analysis
Changing the price of your product may have a positive or negative impact on your revenues and profits depending on how price sensitive your customers are.
We can help you come up with a pricing strategy that works best for you by profiling customers based on their behavior towards price increases. Identifying the 'high response price insensitive' customer segment and giving them different offers\promotions as compared to the price sensitive customer segments will enable you to increase your revenues and profits without impacting your bottom-line
Lifetime Value Analysis for Customer (or Donor) Acquisition
Since acquiring a customer comes with (sometimes substantial) costs, it is helpful to estimate the value of an acquisition throughout its lifetime
We can help you determine how much you should spend to acquire new customers and come up with better acquisition and retention strategies while maintaining your profit margin